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Title Salt, sugar, fat : how the food giants hooked us / Michael Moss.
Author Moss, Michael, 1955-
BIBLIOG. Includes bibliographical references (p. [417]-422) and index.
Summary "Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the bliss point of sugary beverages or enhance the mouthfeel of fat by manipulating its chemical structure. He unearths marketing campaigns designedin a technique adapted from tobacco companiesto redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as fat-free or low-salt. He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of heavy usersas the companies refer to their most ardent customersare addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again." --


Location Call # Status
 Castlewood Non-Fiction  613.2 MOSS  DUE 06-29-18
 Castlewood Non-Fiction  613.2 MOSS  ON SHELF
 Kelver Non-Fiction  613.2 MOSS  ON SHELF
 Koelbel Non-Fiction  613.2 MOSS  DUE 06-29-18
Publisher New York : Random House, c2013.
Edition 1st ed.
Description xxx, 446 p. ; 25 cm.
Subject Nutrition -- Economic aspects -- United States.
Food habits -- Economic aspects -- United States.
Food industry and trade -- United States.
ISBN 9781400069804